Analytics Blog

The introduction of Google Consent Mode version 2 has significantly amplified the discussion around Google Analytics 4 (GA4) ‘s behavioral modeling capabilities. This feature enables

This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into

On March 6th, Google Consent Mode version 2 (v2) will become fully operational. This update mandates that businesses advertising to users in the EEA region

Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its

Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The

The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled

In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this

You’ve set up your Google Analytics (GA4), and it’s already collecting data that gets processed for reporting. Your next goal is to share the Google

On May 23, 2023, the Piwik Pro team introduced a significant enhancement to their e-commerce tracking capability, resulting in substantial improvements to Piwik Pro’s possibilities

Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a

This is a comprehensive, in-depth article that extensively covers the various debugging options available in Piwik Pro Analytics. You will become familiar with the debugging

This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside

Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to count total

In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll

A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of

This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest

Mixpanel Tip #1: How to Identify the Domains from Which You Collect Data This is the first episode of Mixpanel’s bite-sized tips published on DumbData.

Here’s a detailed guide on integrating Piwik Pro Analytics data into Looker Studio and exporting it to Google Sheets. As a marketing analytics specialist working

This is a comprehensive guide to Piwik Pro’s “ALERTS,” including its purpose, where to locate it, and how to utilize its functionality. This post centres

This detailed guide covers how the efficiency of certain Google Analytics (GA4) Integrations with Non-Google Products use cases can be impacted, what can possibly go

A detailed guide on some of the possible issues you might encounter or mistakes you might make when using the Google Analytics data import feature

A comprehensive guide to understanding the concept of “Custom Tag”, how to add them (using Google Tag Manager, Piwik Pro or hard coded), find them,

Welcome to the third and potentially final part of our series, where we delve into the integration of Piwik Pro consent manager with various Consent

A guide on using CookieYes consent manager with Piwik Pro Welcome to the second series, where we’re covering how to integrate Piwik Pro consent manager

A guide on using Osano consent manager with Piwik Pro This is our first episode on integrating a third-party consent manager tool with Piwik Pro.

This detailed guide will teach you how to create an audience performance report in Google Analytics (GA4). An essential feature of any analytics tool is

Welcome to the second and final part of our article series on building a real-time report using Google Analytics (GA4), BigQuery, and Looker Studio. Hello,

Step-by-step guide on how to integrate 9+ session recording tools with Piwik Pro, Google Analytics (GA4), Mixpanel, Amplitude and CRM In today’s digital world, users

Getting real-time or yesterday’s and today’s data in the Google Analytics 4 (GA4) user interface is nearly impossible and a pain in the ass. In

Guide: Integrating Google Consent Mode v2 with Piwik Pro Consent Manager (Or Utilizing Manual Blocking Triggers in Google Tag Manager) Step-by-Step Privacy in the measurement

Do you ever experience times when GA4 can be so annoying, and you think Google has a personal beef with you? For example, it can

Piwik Pro’s recent update on May 10, 2023, now supports nested object keys and array items, just like you are with Google Tag Manager. This

This article will take a quick look at another Google Analytics 4 (GA4) + Big Query and Looker Studio use case. We’ll use Big Query

Analytics should help you stay proactive in monitoring critical changes happening on your website, which can be positive or negative.  The changes can be drops

Conversion tracking is one of the ways of measuring business success, and if you have Piwik Pro installed on your website, you can use the

I guess you are familiar with the tool “Microsoft Clarity” and that you know what custom tags are too. If you don’t know what Microsoft

Hey, this is our first post, and it’s not something interesting 🥶 we launched DumbData, a free analytics resource hub for technical and measurement marketers.