I have always wanted to write about Google Analytics’ (GA4) data modeling capabilities. While scrolling through the GA4 documentation on behavior modeling for consent mode,
Welcome to another episode of the Mixpanel series! In this short guide, I’ll discuss how to leverage Mixpanel’s reporting capabilities to answer time-related marketing, business,
If you’re working on a Looker Studio project and want to use a metric control for your charts, similar to the dimension control feature, this
In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the
Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the
Detailed Guide on How To Sync Piwik Pro with Consent Manager CMP In this final episode of our 2024 series on integrating Piwik Pro with
A step-by-step guide on using CookieScript Consent Manager with Piwik Pro In this episode, I will explore how to integrate the “Piwik Pro” suite with
A detailed guide on using Termly Consent Manager with Piwik Pro You might have Google searched for “How to Integrate Piwik Pro and the Termly
Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as
This concise article will explore how to filter in Microsoft Clarity by UTM parameters exclusive to Google Analytics (GA4) and guide you on building a
Piwik Pro offers four product modules: Analytics, Tag Manager, Customer Data Platform, and Consent Manager. Today, we’ll focus on the Analytics and Consent Manager suites.
After configuring internal site search tracking in Piwik Pro Analytics, your next step is to analyze the data to uncover actionable insights. In this blog
You might have found this guide through a Google Search about why you aren’t seeing all or some of the values of the “utm_source_platform” parameters
This article may be one of the shortest I’ve written on measurement. My focus for this blog post is on providing you with insights on
If you enjoy adding context to changes in data trends using annotations and are a Piwik Pro user, you will find this article valuable. I’ll
Understanding how users progress through various steps to complete key actions on your website is crucial. These steps, or flows, are known as a website
Piwik Pro Analytics can be used to track internal site searches, and it is a no-brainer not to implement internal site search tracking on a
E-commerce transactions are key customer actions you should have tracked using whatever analytics tools you use in your e-commerce business’s online store. If you use
Google’s introduction of “Audience Triggers” into Google Analytics 4 (GA4) marked a transformative milestone in how user behavioural data gets collected, making GA4 a powerful
In this episode of our ongoing Mixpanel tips series, which I began last year, we’ll take a step-by-step look at how to report the total
This guide will help you understand how to share a Piwik Pro dashboard, standard reports and custom reports with colleagues in another business unit or
You may have used “Quick Filters” in your Piwik Pro Analytics reports. If you haven’t explored this remarkable feature that aids analysis, there’s no need
This article serves two purposes: firstly, to help you understand the website domain(s) for which you are collecting traffic data in your Piwik Pro analytics
The introduction of Google Consent Mode version 2 has significantly amplified the discussion around Google Analytics 4 (GA4) ‘s behavioral modeling capabilities. This feature enables
This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into
On March 6th, Google Consent Mode version 2 (v2) will become fully operational. This update mandates that businesses advertising to users in the EEA region
Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its
Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The
The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled
In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this
You’ve set up your Google Analytics (GA4), and it’s already collecting data that gets processed for reporting. Your next goal is to share the Google
On May 23, 2023, the Piwik Pro team introduced a significant enhancement to their e-commerce tracking capability, resulting in substantial improvements to Piwik Pro’s possibilities
This is a comprehensive, in-depth article that extensively covers the various debugging options available in Piwik Pro Analytics. You will become familiar with the debugging
This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside
In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll
A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of
This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest
Mixpanel Tip #1: How to Identify the Domains from Which You Collect Data This is the first episode of Mixpanel’s bite-sized tips published on DumbData.
Here’s a detailed guide on integrating Piwik Pro Analytics data into Looker Studio and exporting it to Google Sheets. As a marketing analytics specialist working
This is a comprehensive guide to Piwik Pro’s “ALERTS,” including its purpose, where to locate it, and how to utilize its functionality. This post centres
This detailed guide covers how the efficiency of certain Google Analytics (GA4) Integrations with Non-Google Products use cases can be impacted, what can possibly go
A detailed guide on some of the possible issues you might encounter or mistakes you might make when using the Google Analytics data import feature
A comprehensive guide to understanding the concept of “Custom Tag”, how to add them (using Google Tag Manager, Piwik Pro or hard coded), find them,
Welcome to the third and potentially final part of our series, where we delve into the integration of Piwik Pro consent manager with various Consent
A guide on using CookieYes consent manager with Piwik Pro Welcome to the second series, where we’re covering how to integrate Piwik Pro consent manager
A guide on using Osano consent manager with Piwik Pro This is our first episode on integrating a third-party consent manager tool with Piwik Pro.
This detailed guide will teach you how to create an audience performance report in Google Analytics (GA4). An essential feature of any analytics tool is
Welcome to the second and final part of our article series on building a real-time report using Google Analytics (GA4), BigQuery, and Looker Studio. Hello,
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