Free Google Tag Manager Custom Templates to Save you time and simplify your tracking setups
Here is a list of FREE Google Tag Manager (GTM) custom templates developed by the DumbData Measurement Resource Hub to help address various data collection challenges.
We currently offer 10+ templates for both Web and Server GTM containers, with several already Google-approved and available in the Template Gallery Community Listings.
The IP Transformer/Anonymizer
Anonymize IPv4/IPv6 addresses with multiple methods including removing octets, hexets for IPV6, redacting, or replacing with a static IP.
- TYPE:
- Server
- Approved By Google

Country ISO Code and Name Converter
A GTM variable template that converts country names to Alpha-2/Alpha-3 codes and vice versa, with advanced options for handling invalid or unrecognized input.
- TYPE:
- Server
- Web
- Approved By Google

US State Code and Name Converter
A Google Tag Manager (GTM) variable template that simplifies converting a U.S. state name to its corresponding abbreviation and vice versa.
- TYPE:
- Server
- Web
- Approved By Google

Microsoft Clarity Playback URL
A WEB Google Tag Manager (GTM) custom variable template that helps retrieve the URL for Microsoft Clarity session playback recordings for that user’s session.
- TYPE:
- Web
- Submitted For Approval

Basic Bot Traffic Identifier
Labels potential bot traffic as ‘potential_bot_visitor’ and non-bot traffic as ‘real_website_visitor.’ By default, bot traffic detection is enabled. You can customize this with your own rules.
- TYPE:
- Web
- Submitted For Approval

Variable Coalesce
A Google Tag Manager custom variable template that mimics the behavior of a coalesce function commonly used in programming. This variable checks a sequence of variables and returns the first valid value, supporting skip values and a fallback mechanism.
- TYPE:
- Server
- Web
- Submitted For Approval

Currency Value Formatter/Splitter
Google Tag Manager (GTM) custom variable template helps format and clean currency values. It removes specified currency symbols and codes, with support for custom symbols and delimiters.
- TYPE:
- Web
- Submitted For Approval
