100% free analytics resource hub for better measurement.

DumbData is a resource hub built for data-driven marketers with the primary goal of helping you measure better, smarter, and more easily. The resources include event listeners, Looker studio templates, educative content, and worksheets.

You can access our resources all for free, without giving up your email, or sparing a dollar billπŸ’²

100% free analytics resource hub for better measurement.

DumbData is a resource hub built for data-driven marketers with the primary goal of helping you measure better, smarter, and easy. The resources include event listeners, data studio templates, educative content, and worksheets.

You can access our resources all for free, without giving up your email, or sparing a dollar billπŸ’²

Get Smarter With Data

We can help if you are…

We've built free worksheets, event listeners and plug 'n' play looker studio templates for you

That's where we come in

free resources

Hey, we understand how technical the measurement space can get, and for us to help make things easy, we created and collected event listeners used for tracking implementations, designed plug ‘n’ play Looker Studio templates and worksheets for better processes 🎁

analytics training

Is learning your thing? then we’ve got you a resource hub of FREE training (articles + videos) that will help improve your measurement skills in the areas of tracking implementation, debugging, data visualization, and process development 🎦

merch + culture

Tell the world what you do and how great you do it, order your analytics merch (polos, sweatshirt, face caps, shirts, bags, mug, etc.) from our online store, where we have crafted unique designs that celebrates your career and achievements πŸ›’

Coming Soon, Stay Positive 😎

The free Tools & Resources

Event Listeners

This is the largest collection of event listeners created by the DumbData team and the public to simplify conversions and user interaction tracking across 35+ marketing tools.

Looker Studio Templates

Plug 'n' play Looker Studio templates that make it easy for you to rebuild the Looker Studio dashboard. We've built template dashboards that help in performance reporting and optimization.

Implementation Worksheets

We understand how processes make analytics implementations and management easy and seamless, so we decided to share with you some of the worksheets that make life easier and fun.

A FREE RESOURCE HUB DEVELOPED FOR YOU

TO GROW AND SUCCEEDπŸ…

The DumbData team have devoted hours to provide you with something that will help solve your measurement problems, in the areas of tracking implementation, dashboard building with Looker Studio, educational content, and worksheets to improve your process.

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Event Listeners
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Looker Studio templates
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Free Worksheets
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Free resources

Jude Nwachukwu

Femi Faseyi

Jonah Tochukwu

The Team

Get Smarter With Data

😍Built by lovers of analytics

The DumbData team are all full-time employees of different companies, with one common goal of making a positive impact in the measurement space, the best way we can.

Just like you, we’re data enthusiasts who are passionate about crushing their measurement goals. DumbData is not an agency but a group of positive minds that wants to arm you with the resources you need to grow.

Listener for 45+ Tools

how to use our free event listeners

We’ve collected and internally created different event listeners for forms, chats, video players, booking software, CMS, etc. You can use these event listeners for absolutely FREE.

Select an event listener

Looking to track form conversions, chat widget interactions, video interactions. Visit the event listener page to select the listener type.

follow the instruction

On the specific event listener page, you'll see the script you'll be using, with detailed information + a video on how to implement it.

use the listener Data

Copy the event listener script for use in GTM, where you can create a trigger that fires your tags/pixels when these actions occur.

send data you need

The event listeners' script also provides extra information about the events, which gets pushed to the datalayer to enhance your data.

πŸš€ We are cooking something fun, more resources for you 😎 .