Analytics Blog

As a tracking specialist, marketer or analyst working with tools like Google Analytics or ad platforms, part of your role may involve setting cookies in

The IP address is a crucial element in the privacy puzzle, and most privacy guidelines have similar rules for handling user data associated with it.

If you’re already tracking internal site search action in Google Analytics or Piwik Pro and want to set up similar tracking in your Microsoft Clarity

I often come across UTM tagging mistakes, especially after clicking on marketing campaign links where UTMs are used as part of the measurement strategy. Surprisingly,

Different advertising platforms and Martech tools often expect product data (commonly referred to as an “item array”) in specific formats. These structures vary across platforms

Installing Piwik Pro on your website is an easy process, and I’ll walk you through it in this guide, regardless of the CMS you use

Many valid reasons exist to audit your Google Analytics property. However, if you rely entirely on automated (or semi-automated) Google Analytics (GA4) audit tools to

Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer

If you’re considering Piwik Pro as an analytics tool for your business, client, or organization, you might be wondering whether Piwik Pro is a suitable

If you’re experienced with Google Analytics 4 (GA4) and now working with Piwik Pro, you might find yourself unsure about the distinction between “Visitors” and

When you’re working in server-side Google Tag Manager (sGTM) preview mode, and you encounter a scenario where a request, such as a GA4 request (although

Microsoft Clarity does not provide a JavaScript API or function that can be executed from the front end (i.e., the user’s browser) to retrieve the

I might be wrong to assume that almost everyone working with Google Tag Manager, Piwik Pro, or Tealium TMS has some familiarity with dataLayers and

If you are unable to see the Piwik Pro consent banner on your website and are unsure why this is happening, this guide will provide

If you plan to link your Google Analytics property with BigQuery to begin exporting the raw event data collected in your analytics to a Google

In this blog post, I’ll show you how to use Google Analytics (GA4) to determine how many users stop visiting your website after completing a

Piwik Pro has recently revamped its Debug Mode, transforming it from its previous design: To a more refined and user-friendly interface: In this guide, I’ll

Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this

Detailed Guide on Bot Traffic Exclusion In Microsoft Clarity This article covers how Microsoft Clarity manages bot traffic and provides guidance on configuring your Clarity

Previously, I wrote a comprehensive guide detailing fourteen (14) potential issues you might encounter in your Piwik Pro e-commerce tracking implementations and their respective solutions.

Time significantly influences many aspects of life, and data can help provide valuable insights into how time influences human digital behaviour and affects marketing and

I have always wanted to write about Google Analytics’ (GA4) data modeling capabilities. While scrolling through the GA4 documentation on behavior modeling for consent mode,

Welcome to another episode of the Mixpanel series! In this short guide, I’ll discuss how to leverage Mixpanel’s reporting capabilities to answer time-related marketing, business,

If you’re working on a Looker Studio project and want to use a metric control for your charts, similar to the dimension control feature, this

In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the

Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the

Detailed Guide on How To Sync Piwik Pro with Consent Manager CMP In this final episode of our 2024 series on integrating Piwik Pro with

A step-by-step guide on using CookieScript Consent Manager with Piwik Pro In this episode, I will explore how to integrate the “Piwik Pro” suite with

A detailed guide on using Termly Consent Manager with Piwik Pro You might have Google searched for “How to Integrate Piwik Pro and the Termly

Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as

This concise article will explore how to filter in Microsoft Clarity by UTM parameters exclusive to Google Analytics (GA4) and guide you on building a

Piwik Pro offers four product modules: Analytics, Tag Manager, Customer Data Platform, and Consent Manager. Today, we’ll focus on the Analytics and Consent Manager suites.

After configuring internal site search tracking in Piwik Pro Analytics, your next step is to analyze the data to uncover actionable insights. In this blog

You might have found this guide through a Google Search about why you aren’t seeing all or some of the values of the “utm_source_platform” parameters

This article may be one of the shortest I’ve written on measurement. My focus for this blog post is on providing you with insights on

If you enjoy adding context to changes in data trends using annotations and are a Piwik Pro user, you will find this article valuable. I’ll

Understanding how users progress through various steps to complete key actions on your website is crucial. These steps, or flows, are known as a website

Piwik Pro Analytics can be used to track internal site searches, and it is a no-brainer not to implement internal site search tracking on a

E-commerce transactions are key customer actions you should have tracked using whatever analytics tools you use in your e-commerce business’s online store. If you use

Google’s introduction of “Audience Triggers” into Google Analytics 4 (GA4) marked a transformative milestone in how user behavioural data gets collected, making GA4 a powerful

In this episode of our ongoing Mixpanel tips series, which I began last year, we’ll take a step-by-step look at how to report the total

This guide will help you understand how to share a Piwik Pro dashboard, standard reports and custom reports with colleagues in another business unit or

You may have used “Quick Filters” in your Piwik Pro Analytics reports. If you haven’t explored this remarkable feature that aids analysis, there’s no need

This article serves two purposes: firstly, to help you understand the website domain(s) for which you are collecting traffic data in your Piwik Pro analytics

The introduction of Google Consent Mode version 2 has significantly amplified the discussion around Google Analytics 4 (GA4) ‘s behavioral modeling capabilities. This feature enables

This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into

On March 6th, Google Consent Mode version 2 (v2) will become fully operational. This update mandates that businesses advertising to users in the EEA region

Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its