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This article serves two purposes: firstly, to help you understand the website domain(s) for which you are collecting traffic data in your Piwik Pro analytics project, and secondly, to guide you in creating a high-level performance report for your page hostnames where you’ve Piwik Pro implemented. If this aligns with your interests, join me as […]

The introduction of Google Consent Mode version 2 has significantly amplified the discussion around Google Analytics 4 (GA4) ‘s behavioral modeling capabilities. This feature enables your Google Analytics property to estimate user and session metrics for unobservable (not collected) data due to its unconsented state. You may be wondering what “behavioral modeling” entails within the

This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into how Piwik Pro integrates with your organization’s preferred dashboarding and reporting environment. Reporting is a crucial feature in any analytics platform that helps collect and store data. Piwik Pro Analytics

On March 6th, Google Consent Mode version 2 (v2) will become fully operational. This update mandates that businesses advertising to users in the EEA region have Google Consent V2 implemented. This update introduces two consent settings: “ad_user_data” and “ad_personalization” storage types. It is crucial that following each implementation, there is a need to debug your

Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its occurrence. The short and vague answer can be attributed to the mechanics of how search tracking works within Piwik Pro Analytics. However, to fully understand the intricacies involved, a detailed

Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The majority simply add the Microsoft Clarity script to their website, Google Tag Manager, or Piwik Pro TMS and consider it done. This is primarily because the feature isn’t built for

The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled me to explore the potential effects of Google Consent Mode version 2 on users of Piwik Pro analytics who also utilise Google Ads for paid media marketing. Additionally, I will

In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using

You’ve set up your Google Analytics (GA4), and it’s already collecting data that gets processed for reporting. Your next goal is to share the Google Analytics reports (standard, custom, and exploration reports) you’ve created or reports you’ve personalised for your clients and teams. Don’t worry. I will guide you through the various available options for

On May 23, 2023, the Piwik Pro team introduced a significant enhancement to their e-commerce tracking capability, resulting in substantial improvements to Piwik Pro’s possibilities in the realm of e-commerce tracking and reporting. In this article centred on Piwik Pro analytics and e-commerce measurement, I will look at the reasons behind potential issues with your