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Google Consent Mode V2 & Privacy Debugging & Auditing Tools

On March 6th, Google Consent Mode version 2 (v2) will become fully operational. This update mandates that businesses advertising to users in the EEA region have Google Consent V2 implemented. This update introduces two consent settings: “ad_user_data” and “ad_personalization” storage types. It is crucial that following each implementation, there is a need to debug your […]

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Pages With Zero Page Views In Piwik Pro Analytics [All You Need To Know]

Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its occurrence. The short and vague answer can be attributed to the mechanics of how search tracking works within Piwik Pro Analytics. However, to fully understand the intricacies involved, a detailed

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Custom User ID & Custom Identifier Tracking In Microsoft Clarity

Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The majority simply add the Microsoft Clarity script to their website, Google Tag Manager, or Piwik Pro TMS and consider it done. This is primarily because the feature isn’t built for

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Detailed Guide of The Google Consent Mode v2 Integration For Piwik Pro Customers

The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled me to explore the potential effects of Google Consent Mode version 2 on users of Piwik Pro analytics who also utilise Google Ads for paid media marketing. Additionally, I will

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Smart Events In Microsoft Clarity: Everything You Need To Know About Event Tracking In Clarity

In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using

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How to share Google Analytics (GA4) Reports (All Options Covered)

You’ve set up your Google Analytics (GA4), and it’s already collecting data that gets processed for reporting. Your next goal is to share the Google Analytics reports (standard, custom, and exploration reports) you’ve created or reports you’ve personalised for your clients and teams. Don’t worry. I will guide you through the various available options for

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Resolving Common Piwik Pro Ecommerce Tracking Issues

On May 23, 2023, the Piwik Pro team introduced a significant enhancement to their e-commerce tracking capability, resulting in substantial improvements to Piwik Pro’s possibilities in the realm of e-commerce tracking and reporting. In this article centred on Piwik Pro analytics and e-commerce measurement, I will look at the reasons behind potential issues with your

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Piwik Pro Debugging: Tools, Tips, and Troubleshooting Insights

This is a comprehensive, in-depth article that extensively covers the various debugging options available in Piwik Pro Analytics. You will become familiar with the debugging tools and learn how to utilize them effectively. It provides insights into innovative use cases, limitations, advantages, disadvantages, and much more, concluding with a valuable tip for effective debugging in

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4 Methods To “Proactively” Redact PII In Google Analytics (GA4)

This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside the “Data Redaction” feature. Google doesn’t want you collecting your website visitors’ personally identifiable information, or PII, and transmitting it to their analytics server. This same level of stringency in

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How To Redact or Remove PII In Piwik Pro Analytics

In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll be discussing in this blog, Piotr Korzeniowski, the current CEO of Piwik Pro, affirmed that Piwik Pro permits the collection and storage of personal data and PII, including instances where

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