Jude Nwachukwu Onyejekwe

I have always wanted to write about Google Analytics’ (GA4) data modeling capabilities. While scrolling through the GA4 documentation on behavior modeling for consent mode, I came across a subheading referencing “Modeled Data Vs Observed Data,” which compelled and inspired me to write an article on this topic in a manner understandable to everyone, regardless […]

Welcome to another episode of the Mixpanel series! In this short guide, I’ll discuss how to leverage Mixpanel’s reporting capabilities to answer time-related marketing, business, and product performance questions, with a focus on the “Time of Day” and “Day of the Week” dimensions. You will also gain insights into using Mixpanel to address performance-related questions

If you’re working on a Looker Studio project and want to use a metric control for your charts, similar to the dimension control feature, this short article will guide you through setting up metric control in Looker Studio. Please note that as of the time of writing, Google has not released a native metric control

In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the benefits it can bring to your business, marketing strategies, and measurement processes, as well as some key considerations to keep in mind when implementing server-side measurement for your business or

Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the health, integrity, and quality of the data you are collecting in your analytics property and which areas require improvement. The launch of the FREE and UNLIMITED Google Analytics (GA4) audit

Detailed Guide on How To Sync Piwik Pro with Consent Manager CMP In this final episode of our 2024 series on integrating Piwik Pro with third-party consent management platforms, I’ll guide you through integrating the “Piwik Pro” suite with the “Consent Manager” CMP. Last week, I covered Piwik Pro’s integration with Cookie-Script, and Termly CMP

A step-by-step guide on using CookieScript Consent Manager with Piwik Pro In this episode, I will explore how to integrate the “Piwik Pro” suite with Cookie-Script, continuing our series on how to integrate Piwik Pro with various consent management platforms (CMPs). Last week, we discussed the integration of Piwik Pro and Termly; today, I will

A detailed guide on using Termly Consent Manager with Piwik Pro You might have Google searched for “How to Integrate Piwik Pro and the Termly CMP” to stumble on this article; well, this is a continuation of a privacy-centric series on the DumbData blog about Piwik Pro Analytics.  The series started in 2023, and during

Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as the data gets collected. However, it is not suitable for all use cases. Piwik Pro Analytics now supports acquiring real-time insights through its analytics suite’s “real-time dashboards” feature. Although Piwik

This concise article will explore how to filter in Microsoft Clarity by UTM parameters exclusive to Google Analytics (GA4) and guide you on building a segment based on these filters. Additionally, you’ll learn about filtering by the vendor-neutral UTM parameters in your Clarity projects and discover how Microsoft Clarity processes UTM referrer changes during a