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Microsoft Clarity is giving us a much better look at what happens before someone arrives on our website from an AI experience. That matters because the way people discover content is changing. Someone might search Google for your content, scan a few results, click through, and browse a website. But with AI search and assistants, […]

You may have used, or at least heard of, the Google Analytics User Lifetime Exploration report. In this guide, I won’t be explaining how to create the report or how to read it. Instead, I’ll be taking a different approach. Here is what I’ll be doing instead, what other articles don’t talk about. In this

Privacy and compliance don’t stop once you’ve moved your measurement stack to Server-side Google Tag Manager (SGTM). While routing data through your own tagging server gives you greater control over data collection and processing, you still need to ensure that every event respects the consent choices made by your users. This is especially important if

As a tracking specialist, marketer or analyst working with tools like Google Analytics or ad platforms, part of your role may involve setting cookies in users’ browsers to track sessions, user preferences, or campaign performance. In this guide, I’ll show you how to set and manage cookies in Google Tag Manager (GTM) using a no-code

The IP address is a crucial element in the privacy puzzle, and most privacy guidelines have similar rules for handling user data associated with it. A while a go, I wrote an article on the Datola blog which I encourage you to check out, where I discussed how server-side Google Tag Manager (sGTM) offers various

If you’re already tracking internal site search action in Google Analytics or Piwik Pro and want to set up similar tracking in your Microsoft Clarity project, this article is for you. Not only will we walk through how to track site searches in Microsoft Clarity, but you’ll also get to learn how to make the

I often come across UTM tagging mistakes, especially after clicking on marketing campaign links where UTMs are used as part of the measurement strategy. Surprisingly, I have seen large brands even make these mistakes, and if you’re auditing your business or a client’s UTM strategy and practices, you’re in luck, as this guide is here

Different advertising platforms and Martech tools often expect product data (commonly referred to as an “item array”) in specific formats. These structures vary across platforms like Google Analytics, Meta Pixel, TikTok Pixel, Google Dynamic Remarketing, etc. Whether you’re using a web GTM container or a server container, transforming this product data to match the expected

Installing Piwik Pro on your website is an easy process, and I’ll walk you through it in this guide, regardless of the CMS you use or the technology your website runs on. This article will not cover account creation or best-practice configurations (you could reach out if you feel stuck and need help). Instead, I

Many valid reasons exist to audit your Google Analytics property. However, if you rely entirely on automated (or semi-automated) Google Analytics (GA4) audit tools to handle the job, this guide will help you see why that may not be enough and where they fall short. This article highlights some of the most critical aspects of