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How To Filter By UTMs and Exclusive GA4 UTMs In Microsoft Clarity

This concise article will explore how to filter in Microsoft Clarity by UTM parameters exclusive to Google Analytics (GA4) and guide you on building a segment based on these filters. Additionally, you’ll learn about filtering by the vendor-neutral UTM parameters in your Clarity projects and discover how Microsoft Clarity processes UTM referrer changes during a […]

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Advanced Consent Reporting Using Piwik Pro Calculated Metrics & Dashboards

Piwik Pro offers four product modules: Analytics, Tag Manager, Customer Data Platform, and Consent Manager. Today, we’ll focus on the Analytics and Consent Manager suites. I’ll demonstrate some consent-related calculations you can perform in Piwik Pro using “Calculated Metrics”, provided you’re using the native Piwik Pro Consent Management Platform or have integrated a third-party CMP

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Doing Better Site Search Reporting In Piwik Pro Analytics [Advance Tips]

After configuring internal site search tracking in Piwik Pro Analytics, your next step is to analyze the data to uncover actionable insights. In this blog post, I will explain how to use effective analysis strategies to enhance internal search reporting in Piwik Pro Analytics. I will also demonstrate how to create a better and more

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Using Looker Studio To Report The “UTM_SOURCE_PLATFORM” Missing Values In Google Analytics [GA4]

You might have found this guide through a Google Search about why you aren’t seeing all or some of the values of the “utm_source_platform” parameters in your Google Analytics (GA4) report or Looker Studio dashboard. In this short but actionable blog post, I’ll explain why this is so for you and what you can do

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Fresh Perspective On Using UTMs To Measure Your Email Marketing Effort In Google Analytics (GA4) and Piwik Pro 

This article may be one of the shortest I’ve written on measurement. My focus for this blog post is on providing you with insights on how to use UTM tags to measure the impact of your email marketing campaigns in Google Analytics and other great measurement tools like Piwik Pro, Mixpanel, etc. By doing so,

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A Guide to Using Piwik Pro “Notes” For Annotation & Adding Context to Your Data

If you enjoy adding context to changes in data trends using annotations and are a Piwik Pro user, you will find this article valuable. I’ll introduce you to data annotation in Piwik Pro Analytics using a feature called Notes, covering everything you need to know about this helpful tool, plus ideas and strategic ways to

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Funnels In Microsoft Clarity: Everything You Should Know + Useful Tips

Understanding how users progress through various steps to complete key actions on your website is crucial. These steps, or flows, are known as a website funnel. With Microsoft Clarity now supporting funnel analysis, I decided to explore and share my findings on this feature (there is a lot to unpack here, above just using the

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Detailed Guide On Piwik Pro Site Search Tracking [With Tips & Findings]

Piwik Pro Analytics can be used to track internal site searches, and it is a no-brainer not to implement internal site search tracking on a website with a site search capability. Tracking this activity in your web analytics tool can provide invaluable insights into user search behaviour and its impact on key business metrics. In

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A Step-by-Step Guide to Setting Up E-commerce Tracking in Microsoft Clarity

E-commerce transactions are key customer actions you should have tracked using whatever analytics tools you use in your e-commerce business’s online store. If you use Microsoft Clarity, you may wonder how you can measure transactions effectively. When asked how to track purchases in Microsoft Clarity in a LinkedIn post comment, I decided to write a

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[GA4] Google Analytics Audience Triggers (Beyond What You Know)

Google’s introduction of “Audience Triggers” into Google Analytics 4 (GA4) marked a transformative milestone in how user behavioural data gets collected, making GA4 a powerful and adaptable tool for tracking the user journey and their interactions with your business. “Audience Triggers” within Google Analytics lets you trigger analytics events when users meet specific criteria you’ve

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