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If you’re experienced with Google Analytics 4 (GA4) and now working with Piwik Pro, you might find yourself unsure about the distinction between “Visitors” and “Users” in Piwik Pro, what they mean, whether they refer to the same thing, and how they are counted (is there any estimation applied?). In this short guide (arguably my […]

When you’re working in server-side Google Tag Manager (sGTM) preview mode, and you encounter a scenario where a request, such as a GA4 request (although rare, I’ve seen it happen), displays the following message in the Console tab of the server-side tagging debugger preview: “No Client Claimed the Request.“ Additionally, the Client section might display

Microsoft Clarity does not provide a JavaScript API or function that can be executed from the front end (i.e., the user’s browser) to retrieve the current session playback URL. However, in this guide, I will show methods that reconstruct the session recording URL using values from Microsoft Clarity’s user and session cookies (_clck and _clsk),

I might be wrong to assume that almost everyone working with Google Tag Manager, Piwik Pro, or Tealium TMS has some familiarity with dataLayers and has worked with them before. However, this article does not explain what a dataLayer is or how to create one. Instead, it focuses on governance strategies, necessary checks and best

If you are unable to see the Piwik Pro consent banner on your website and are unsure why this is happening, this guide will provide you with the answers you need. Piwik Pro offers not only analytics solutions for its customers but also privacy, and it also provides compliance tools to ensure adherence to privacy

If you plan to link your Google Analytics property with BigQuery to begin exporting the raw event data collected in your analytics to a Google BigQuery project. This guide will be helpful for you, not in terms of linking the two tools directly, but rather by outlining nine (9) important steps to take before connecting

In this blog post, I’ll show you how to use Google Analytics (GA4) to determine how many users stop visiting your website after completing a critical business action, such as a conversion (key event), a specific event, or a purchase, within a specific time frame. This time frame, referred to as “N” days, could be

Piwik Pro has recently revamped its Debug Mode, transforming it from its previous design: To a more refined and user-friendly interface: In this guide, I’ll walk you through the new Piwik Pro Debug Mode, how to access it, and how to leverage it for effective debugging and troubleshooting. Accessing The Piwik Pro Debug Mode Previously,

Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this guide will walk you through some of the possible reasons for these differences and provide insights into addressing them effectively. 15 Key Reasons for Discrepancies Between Google Analytics and Microsoft

Detailed Guide on Bot Traffic Exclusion In Microsoft Clarity This article covers how Microsoft Clarity manages bot traffic and provides guidance on configuring your Clarity project to filter out such traffic. It also shows you the level of control you have when it comes to how bot visits to your websites get treated in Microsoft