If you’re familiar with dataLayers in Google Tag Manager, you’ll know there are two types of dataLayer structures, flat and nested fields. Here is what a flat dataLayer structure looks like; And here is a simple example of a nested one; If you moved on to Piwik Pro Analytics and would like to house all …
Working With Nested DataLayer In Piwik Pro Tag Manager Read More »
This article will take a quick look at another Google Analytics 4 (GA4) + Big Query and Looker Studio use case. We’ll use Big Query and Looker Studio to analyze and visualize GA4 file download event data. At the end of this content, you’ll have a Looker Studio template + SQL queries for analyzing and …
GA4 File Download Event Analysis In Big Query + Looker Studio Read More »
Analytics should help you stay proactive in monitoring critical changes happening on your website, which can be positive or negative. The changes can be drops or drastic rises in conversions, website traffic, business revenue and other data anomalies that exist in the data you collect with your analytics. The new version of Google Analytics (GA4) …
Staying Proactive With Google Analytics 4 (GA4) Custom Insights Read More »
Conversion tracking is one of the ways of measuring business success, and if you have Piwik Pro installed on your website, you can use the tool to measure micro and macro website conversions. In this article, you’ll learn how to set up goals in Piwik Pro and some of the best practices for goal tracking. …
I guess you are familiar with the tool “Microsoft Clarity” and that you know what custom tags are too. If you don’t know what Microsoft Clarity is, here is a quick intro for you; It’s a digital experience optimization and analytics tool that makes it easy to measure user experience metrics like rage clicks, dead …
10 Innovative Ways To Use Custom Tags in Microsoft Clarity Read More »
Hey, this is our first post, and it’s not something interesting ? we launched DumbData, a free analytics resource hub for technical and measurement marketers. We intend to use the blog to inspire you, with amazing things we are doing with analytics (Google Analytics, Google Tag Manager, Piwik Pro, Google Optimize, Mixpanel, Amplitude, Fullstory, Microsoft …
we are not a company, but a team that makes you data smart
