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GA4 File Download Event Analysis In Big Query + Looker Studio

This article will take a quick look at another Google Analytics 4 (GA4) + Big Query and Looker Studio use case. We’ll use Big Query and Looker Studio to analyze and visualize GA4 file download event data. At the end of this content, you’ll have a Looker Studio template + SQL queries for analyzing and …

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Staying Proactive With Google Analytics 4 (GA4) Custom Insights

Analytics should help you stay proactive in monitoring critical changes happening on your website, which can be positive or negative.  The changes can be drops or drastic rises in conversions, website traffic, business revenue and other data anomalies that exist in the data you collect with your analytics. The new version of Google Analytics (GA4) …

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10 Innovative Ways To Use Custom Tags in Microsoft Clarity

I guess you are familiar with the tool “Microsoft Clarity” and that you know what custom tags are too. If you don’t know what Microsoft Clarity is, here is a quick intro for you; It’s a digital experience optimization and analytics tool that makes it easy to measure user experience metrics like rage clicks, dead …

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