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Understanding “Custom Tags” in Microsoft Clarity

A comprehensive guide to understanding the concept of “Custom Tag”, how to add them (using Google Tag Manager, Piwik Pro or hard coded), find them, and use them in Microsoft Clarity, with practical application examples included. This article will provide concise yet informative content about “Custom Tags” in Microsoft Clarity, a free digital experience optimisation …

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How To Integrate CookieFirst And Piwik Pro

Welcome to the third and potentially final part of our series, where we delve into the integration of Piwik Pro consent manager with various Consent Management Platforms (CMPs) in cases where a native integration is not available. Today’s focus will be Piwik Pro integration with “CookieFirst”. In the initial episode, we explored the utilization of …

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How to Integrate CookieYes and Piwik Pro

A guide on using CookieYes consent manager with Piwik Pro Welcome to the second series, where we’re covering how to integrate Piwik Pro consent manager with third-party Consent Management Platforms where a native integration doesn’t exist. In the first episode, we covered how to use the Osano consent manager as your custom consent banner with …

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GA4 Audiences: How To Build Audiences Performance Report

This detailed guide will teach you how to create an audience performance report in Google Analytics (GA4). An essential feature of any analytics tool is the capability to construct audiences and segment data, and Google Analytics (GA4) incorporates this functionality. In this article, we won’t be discussing how to create or activate audiences in GA4; …

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Real-time Reporting In GA4 Using Big Query and Looker Studio – Part 2

Welcome to the second and final part of our article series on building a real-time report using Google Analytics (GA4), BigQuery, and Looker Studio. Hello, and welcome to the final part of our detailed guide. In this segment, we will discuss how to use Google BigQuery and Looker Studio to report real-time data in Google …

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Linking Session Recording Tools with Piwik Pro, GA4, Mixpanel, and Amplitude

Step-by-step guide on how to integrate 9+ session recording tools with Piwik Pro, Google Analytics (GA4), Mixpanel, Amplitude and CRM In today’s digital world, users are trying to manage their time effectively as they try to complete an action on your website, and their behaviour is becoming complex. Web analytics tools like Google Analytics (GA4), …

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Real-time Reporting In GA4 Using Big Query and Looker Studio – Part 1

Getting real-time or yesterday’s and today’s data in the Google Analytics 4 (GA4) user interface is nearly impossible and a pain in the ass. In today’s article, we’ll explore how Looker Studio and BigQuery can help us recreate a real-time dashboard where you can get today’s data from conversion reports, demographic, etc. I’ve wanted to …

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Staying Complaint In GTM Using Piwik Pro CMP With Consent Mode or Manual Blocking

Guide: Integrating Google Consent Mode with Piwik Pro Consent Manager (Or Utilizing Manual Blocking Triggers in Google Tag Manager) Step-by-Step Privacy in the measurement space isn’t just another buzzword. Instead, it’s an important consideration that can attract fines or cause a loss of customer trust if left unattended. This privacy-related article will discuss ensuring tag …

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GA4 & Search Console Integration: Possible Linking Issues & Solutions

Do you ever experience times when GA4 can be so annoying, and you think Google has a personal beef with you? For example, it can be frustrating when you’re trying to get insights into your website’s performance only to find that your reports aren’t syncing. In this blog post, we’ll tackle some of the most …

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