February 2024

Zero page views can indeed be reported within Piwik Pro Analytics, leading one to question the nature of this phenomenon and the reasons behind its occurrence. The short and vague answer can be attributed to the mechanics of how search tracking works within Piwik Pro Analytics. However, to fully understand the intricacies involved, a detailed […]

Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The majority simply add the Microsoft Clarity script to their website, Google Tag Manager, or Piwik Pro TMS and consider it done. This is primarily because the feature isn’t built for

The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled me to explore the potential effects of Google Consent Mode version 2 on users of Piwik Pro analytics who also utilise Google Ads for paid media marketing. Additionally, I will