August 2023

A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of your website visitors. The versatility of the Google Analytics (GA4) cohorts analysis report makes it an excellent tool for exploring and answering retention-related business questions; although their sophisticated tools out […]

This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest Tips series. In the previous episode, we shared a helpful tip for websites using Mixpanel on the Web, demonstrating how to identify the domains you collect data from in your

Mixpanel Tip #1: How to Identify the Domains from Which You Collect Data This is the first episode of Mixpanel’s bite-sized tips published on DumbData. In today’s episode, specifically focusing on Mixpanel implementation on the web, I will demonstrate how to identify the domains from which you’re collecting data and explain the importance of checking

Here’s a detailed guide on integrating Piwik Pro Analytics data into Looker Studio and exporting it to Google Sheets. As a marketing analytics specialist working with Piwik Pro Analytics, you will frequently build reports and dashboards using the data collected from Piwik Pro Analytics. Sometimes, you may utilize Google Spreadsheets for reporting and Looker Studio