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Do you ever experience times when GA4 can be so annoying, and you think Google has a personal beef with you? For example, it can be frustrating when you’re trying to get insights into your website’s performance only to find that your reports aren’t syncing. In this blog post, we’ll tackle some of the most […]

Piwik Pro’s recent update on May 10, 2023, now supports nested object keys and array items, just like you are with Google Tag Manager. This means you shouldn’t have any issue using the exact keys as you would in the Google Tag Manager dataLayer variable. However, if you want to continue reading to see what

This article will take a quick look at another Google Analytics 4 (GA4) + Big Query and Looker Studio use case. We’ll use Big Query and Looker Studio to analyze and visualize GA4 file download event data. At the end of this content, you’ll have a Looker Studio template + SQL queries for analyzing and

Analytics should help you stay proactive in monitoring critical changes happening on your website, which can be positive or negative.  The changes can be drops or drastic rises in conversions, website traffic, business revenue and other data anomalies that exist in the data you collect with your analytics. The new version of Google Analytics (GA4)

Conversion tracking is one of the ways of measuring business success, and if you have Piwik Pro installed on your website, you can use the tool to measure micro and macro website conversions. In this article, you’ll learn how to set up goals in Piwik Pro and some of the best practices for goal tracking.

I guess you are familiar with the tool “Microsoft Clarity” and that you know what custom tags are too. If you don’t know what Microsoft Clarity is, here is a quick intro for you; It’s a digital experience optimization and analytics tool that makes it easy to measure user experience metrics like rage clicks, dead

Hey, this is our first post, and it’s not something interesting 🥶 we launched DumbData, a free analytics resource hub for technical and measurement marketers. We intend to use the blog to inspire you, with amazing things we are doing with analytics (Google Analytics, Google Tag Manager, Piwik Pro, Google Optimize, Mixpanel, Amplitude, Fullstory, Microsoft