Jude Nwachukwu Onyejekwe

This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside the “Data Redaction” feature. Google doesn’t want you collecting your website visitors’ personally identifiable information, or PII, and transmitting it to their analytics server. This same level of stringency in […]

In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll be discussing in this blog, Piotr Korzeniowski, the current CEO of Piwik Pro, affirmed that Piwik Pro permits the collection and storage of personal data and PII, including instances where

A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of your website visitors. The versatility of the Google Analytics (GA4) cohorts analysis report makes it an excellent tool for exploring and answering retention-related business questions; although their sophisticated tools out

This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest Tips series. In the previous episode, we shared a helpful tip for websites using Mixpanel on the Web, demonstrating how to identify the domains you collect data from in your

Mixpanel Tip #1: How to Identify the Domains from Which You Collect Data This is the first episode of Mixpanel’s bite-sized tips published on DumbData. In today’s episode, specifically focusing on Mixpanel implementation on the web, I will demonstrate how to identify the domains from which you’re collecting data and explain the importance of checking

Here’s a detailed guide on integrating Piwik Pro Analytics data into Looker Studio and exporting it to Google Sheets. As a marketing analytics specialist working with Piwik Pro Analytics, you will frequently build reports and dashboards using the data collected from Piwik Pro Analytics. Sometimes, you may utilize Google Spreadsheets for reporting and Looker Studio

This is a comprehensive guide to Piwik Pro’s “ALERTS,” including its purpose, where to locate it, and how to utilize its functionality. This post centres around Piwik Pro’s “Alerts,” also known as “Piwik Pro Email Alerts.” I am always thrilled to discuss this feature within any analytics tool I normally use, and this is because

This detailed guide covers how the efficiency of certain Google Analytics (GA4) Integrations with Non-Google Products use cases can be impacted, what can possibly go wrong when using them, and what to keep in mind. This article was previously titled: “GA4 Integrations: This Ain’t The Good Ol Days”, but the title was changed, and the

A detailed guide on some of the possible issues you might encounter or mistakes you might make when using the Google Analytics data import feature for importing advertising cost data. In this detailed guide, we will explore potential issues and common mistakes you may encounter when utilizing the Google Analytics data import feature for importing

A comprehensive guide to understanding the concept of “Custom Tag”, how to add them (using Google Tag Manager, Piwik Pro or hard coded), find them, and use them in Microsoft Clarity, with practical application examples included. This article will provide concise yet informative content about “Custom Tags” in Microsoft Clarity, a free digital experience optimisation