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Parameters are the additional pieces of data that add more context to Google Analytics 4 events. If you’re new, GA4 event parameters can be a confusing part of the Google Analytics ecosystem.

This is a comprehensive, in-depth article that extensively covers the various debugging options available in Piwik Pro Analytics. You will become familiar with the debugging tools and learn how to utilize them effectively. It provides insights into innovative use cases, limitations, advantages, disadvantages, and much more, concluding with a valuable tip for effective debugging in

This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside the “Data Redaction” feature. Google doesn’t want you collecting your website visitors’ personally identifiable information, or PII, and transmitting it to their analytics server. This same level of stringency in

Google Analytics collects the session_start event every time a new session (a new visit) begins on your site. The event is used to count total sessions. Not only can you use the session start event to keep tabs on your total site visits, but you can use the event to create segments and audiences from

In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll be discussing in this blog, Piotr Korzeniowski, the current CEO of Piwik Pro, affirmed that Piwik Pro permits the collection and storage of personal data and PII, including instances where

A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of your website visitors. The versatility of the Google Analytics (GA4) cohorts analysis report makes it an excellent tool for exploring and answering retention-related business questions; although their sophisticated tools out

This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest Tips series. In the previous episode, we shared a helpful tip for websites using Mixpanel on the Web, demonstrating how to identify the domains you collect data from in your

Mixpanel Tip #1: How to Identify the Domains from Which You Collect Data This is the first episode of Mixpanel’s bite-sized tips published on DumbData. In today’s episode, specifically focusing on Mixpanel implementation on the web, I will demonstrate how to identify the domains from which you’re collecting data and explain the importance of checking

Here’s a detailed guide on integrating Piwik Pro Analytics data into Looker Studio and exporting it to Google Sheets. As a marketing analytics specialist working with Piwik Pro Analytics, you will frequently build reports and dashboards using the data collected from Piwik Pro Analytics. Sometimes, you may utilize Google Spreadsheets for reporting and Looker Studio

This is a comprehensive guide to Piwik Pro’s “ALERTS,” including its purpose, where to locate it, and how to utilize its functionality. This post centres around Piwik Pro’s “Alerts,” also known as “Piwik Pro Email Alerts.” I am always thrilled to discuss this feature within any analytics tool I normally use, and this is because