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Understanding how users progress through various steps to complete key actions on your website is crucial. These steps, or flows, are known as a website funnel. With Microsoft Clarity now supporting funnel analysis, I decided to explore and share my findings on this feature (there is a lot to unpack here, above just using the […]

Piwik Pro Analytics can be used to track internal site searches, and it is a no-brainer not to implement internal site search tracking on a website with a site search capability. Tracking this activity in your web analytics tool can provide invaluable insights into user search behaviour and its impact on key business metrics. In

E-commerce transactions are key customer actions you should have tracked using whatever analytics tools you use in your e-commerce business’s online store. If you use Microsoft Clarity, you may wonder how you can measure transactions effectively. When asked how to track purchases in Microsoft Clarity in a LinkedIn post comment, I decided to write a

Google’s introduction of “Audience Triggers” into Google Analytics 4 (GA4) marked a transformative milestone in how user behavioural data gets collected, making GA4 a powerful and adaptable tool for tracking the user journey and their interactions with your business. “Audience Triggers” within Google Analytics lets you trigger analytics events when users meet specific criteria you’ve

In this episode of our ongoing Mixpanel tips series, which I began last year, we’ll take a step-by-step look at how to report the total number of conversion events within your Mixpanel project. Let’s assume you have identified three events as conversions and would like to report on them and answer specific business questions about

This guide will help you understand how to share a Piwik Pro dashboard, standard reports and custom reports with colleagues in another business unit or with a client. In this guide, I’ll explain seven methods for sharing your Piwik Pro analytics data with stakeholders, clients, and other collaborators. First, I will begin by outlining the

You may have used “Quick Filters” in your Piwik Pro Analytics reports. If you haven’t explored this remarkable feature that aids analysis, there’s no need to worry. This brief blog post will help you understand what this feature entails, its capabilities, and its limitations. I’ve previously written a detailed guide on what is possible when

This article serves two purposes: firstly, to help you understand the website domain(s) for which you are collecting traffic data in your Piwik Pro analytics project, and secondly, to guide you in creating a high-level performance report for your page hostnames where you’ve Piwik Pro implemented. If this aligns with your interests, join me as

The introduction of Google Consent Mode version 2 has significantly amplified the discussion around Google Analytics 4 (GA4) ‘s behavioral modeling capabilities. This feature enables your Google Analytics property to estimate user and session metrics for unobservable (not collected) data due to its unconsented state. You may be wondering what “behavioral modeling” entails within the

This is a detailed guide exploring reporting options in Piwik Pro Analytics. It gives you a head start on navigating each option and insights into how Piwik Pro integrates with your organization’s preferred dashboarding and reporting environment. Reporting is a crucial feature in any analytics platform that helps collect and store data. Piwik Pro Analytics