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You might have found this guide through a Google Search about why you aren’t seeing all or some of the values of the “utm_source_platform” parameters in your Google Analytics (GA4) report or Looker Studio dashboard. In this short but actionable blog post, I’ll explain why this is so for you and what you can do […]

This article may be one of the shortest I’ve written on measurement. My focus for this blog post is on providing you with insights on how to use UTM tags to measure the impact of your email marketing campaigns in Google Analytics and other great measurement tools like Piwik Pro, Mixpanel, etc. By doing so,

If you enjoy adding context to changes in data trends using annotations and are a Piwik Pro user, you will find this article valuable. I’ll introduce you to data annotation in Piwik Pro Analytics using a feature called Notes, covering everything you need to know about this helpful tool, plus ideas and strategic ways to

Understanding how users progress through various steps to complete key actions on your website is crucial. These steps, or flows, are known as a website funnel. With Microsoft Clarity now supporting funnel analysis, I decided to explore and share my findings on this feature (there is a lot to unpack here, above just using the

Piwik Pro Analytics can be used to track internal site searches, and it is a no-brainer not to implement internal site search tracking on a website with a site search capability. Tracking this activity in your web analytics tool can provide invaluable insights into user search behaviour and its impact on key business metrics. In

E-commerce transactions are key customer actions you should have tracked using whatever analytics tools you use in your e-commerce business’s online store. If you use Microsoft Clarity, you may wonder how you can measure transactions effectively. When asked how to track purchases in Microsoft Clarity in a LinkedIn post comment, I decided to write a

Google’s introduction of “Audience Triggers” into Google Analytics 4 (GA4) marked a transformative milestone in how user behavioural data gets collected, making GA4 a powerful and adaptable tool for tracking the user journey and their interactions with your business. “Audience Triggers” within Google Analytics lets you trigger analytics events when users meet specific criteria you’ve

In this episode of our ongoing Mixpanel tips series, which I began last year, we’ll take a step-by-step look at how to report the total number of conversion events within your Mixpanel project. Let’s assume you have identified three events as conversions and would like to report on them and answer specific business questions about

This guide will help you understand how to share a Piwik Pro dashboard, standard reports and custom reports with colleagues in another business unit or with a client. In this guide, I’ll explain seven methods for sharing your Piwik Pro analytics data with stakeholders, clients, and other collaborators. First, I will begin by outlining the

You may have used “Quick Filters” in your Piwik Pro Analytics reports. If you haven’t explored this remarkable feature that aids analysis, there’s no need to worry. This brief blog post will help you understand what this feature entails, its capabilities, and its limitations. I’ve previously written a detailed guide on what is possible when