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Like Custom Tags, Only a small percentage of Microsoft Clarity users have implemented Clarity User ID tracking or “custom identifiers” in their Clarity projects. The majority simply add the Microsoft Clarity script to their website, Google Tag Manager, or Piwik Pro TMS and consider it done. This is primarily because the feature isn’t built for […]

The release of Google Consent Mode version 2 is no longer breaking news but represents a significant shift in the marketing landscape. This development propelled me to explore the potential effects of Google Consent Mode version 2 on users of Piwik Pro analytics who also utilise Google Ads for paid media marketing. Additionally, I will

In the past, Microsoft Clarity lacked support for event tracking; however, it has now introduced event tracking capabilities, referred to as “Smart Events.” In this blog post, you’ll comprehensively understand my findings after my experimentation and analysis of these newly introduced event-tracking features, plus more. Previously, event tracking in Microsoft Clarity was only possible using

You’ve set up your Google Analytics (GA4), and it’s already collecting data that gets processed for reporting. Your next goal is to share the Google Analytics reports (standard, custom, and exploration reports) you’ve created or reports you’ve personalised for your clients and teams. Don’t worry. I will guide you through the various available options for

On May 23, 2023, the Piwik Pro team introduced a significant enhancement to their e-commerce tracking capability, resulting in substantial improvements to Piwik Pro’s possibilities in the realm of e-commerce tracking and reporting. In this article centred on Piwik Pro analytics and e-commerce measurement, I will look at the reasons behind potential issues with your

This is a comprehensive, in-depth article that extensively covers the various debugging options available in Piwik Pro Analytics. You will become familiar with the debugging tools and learn how to utilize them effectively. It provides insights into innovative use cases, limitations, advantages, disadvantages, and much more, concluding with a valuable tip for effective debugging in

This is a proactive approach to redacting personally identifiable information (PII) in Google Analytics (GA4), and this article explores four methods of doing this alongside the “Data Redaction” feature. Google doesn’t want you collecting your website visitors’ personally identifiable information, or PII, and transmitting it to their analytics server. This same level of stringency in

In my LinkedIn teaser post regarding data minimization and the redaction of Personally Identifiable Information (PII) within Piwik Pro Analytics, by utilizing the solution we’ll be discussing in this blog, Piotr Korzeniowski, the current CEO of Piwik Pro, affirmed that Piwik Pro permits the collection and storage of personal data and PII, including instances where

A comprehensive guide on how you can use Google Analytics (GA4) cohort exploration report to answer business retention questions about the repeat purchase behaviour of your website visitors. The versatility of the Google Analytics (GA4) cohorts analysis report makes it an excellent tool for exploring and answering retention-related business questions; although their sophisticated tools out

This is a comprehensive guide on all you need to know about “Annotations” in Mixpanel Analytics. Welcome to the second episode of our Mixpanel Easy-to-Digest Tips series. In the previous episode, we shared a helpful tip for websites using Mixpanel on the Web, demonstrating how to identify the domains you collect data from in your