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Piwik Pro Server-Side Measurement: Tracking & Tagging [All Solutions Covered]

In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the benefits it can bring to your business, marketing strategies, and measurement processes, as well as some key considerations to keep in mind when implementing server-side measurement for your business or […]

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Google Analytics [GA4] Audit: 19 Critical Data Checks You Might Miss

Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the health, integrity, and quality of the data you are collecting in your analytics property and which areas require improvement. The launch of the FREE and UNLIMITED Google Analytics (GA4) audit

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How To Integrate Consent Manager CMP And Piwik Pro

Detailed Guide on How To Sync Piwik Pro with Consent Manager CMP In this final episode of our 2024 series on integrating Piwik Pro with third-party consent management platforms, I’ll guide you through integrating the “Piwik Pro” suite with the “Consent Manager” CMP. Last week, I covered Piwik Pro’s integration with Cookie-Script, and Termly CMP

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How To Integrate Cookie-Script and Piwik Pro

A step-by-step guide on using CookieScript Consent Manager with Piwik Pro In this episode, I will explore how to integrate the “Piwik Pro” suite with Cookie-Script, continuing our series on how to integrate Piwik Pro with various consent management platforms (CMPs). Last week, we discussed the integration of Piwik Pro and Termly; today, I will

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The Detailed Guide to Using Piwik Pro Real-time Dashboards for Reporting & Insights In Real Time.

Real-time reporting can be incredibly beneficial in situations where we need immediate data to provide actionable insights and answer our marketing or business questions as the data gets collected. However, it is not suitable for all use cases. Piwik Pro Analytics now supports acquiring real-time insights through its analytics suite’s “real-time dashboards” feature. Although Piwik

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How To Filter By UTMs and Exclusive GA4 UTMs In Microsoft Clarity

This concise article will explore how to filter in Microsoft Clarity by UTM parameters exclusive to Google Analytics (GA4) and guide you on building a segment based on these filters. Additionally, you’ll learn about filtering by the vendor-neutral UTM parameters in your Clarity projects and discover how Microsoft Clarity processes UTM referrer changes during a

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Advanced Consent Reporting Using Piwik Pro Calculated Metrics & Dashboards

Piwik Pro offers four product modules: Analytics, Tag Manager, Customer Data Platform, and Consent Manager. Today, we’ll focus on the Analytics and Consent Manager suites. I’ll demonstrate some consent-related calculations you can perform in Piwik Pro using “Calculated Metrics”, provided you’re using the native Piwik Pro Consent Management Platform or have integrated a third-party CMP

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Doing Better Site Search Reporting In Piwik Pro Analytics [Advance Tips]

After configuring internal site search tracking in Piwik Pro Analytics, your next step is to analyze the data to uncover actionable insights. In this blog post, I will explain how to use effective analysis strategies to enhance internal search reporting in Piwik Pro Analytics. I will also demonstrate how to create a better and more

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Using Looker Studio To Report The “UTM_SOURCE_PLATFORM” Missing Values In Google Analytics [GA4]

You might have found this guide through a Google Search about why you aren’t seeing all or some of the values of the “utm_source_platform” parameters in your Google Analytics (GA4) report or Looker Studio dashboard. In this short but actionable blog post, I’ll explain why this is so for you and what you can do

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