Jude Nwachukwu Onyejekwe

Do you find discrepancies between the data reported by Microsoft Clarity and Google Analytics, particularly in the number of sessions and users? If so, this guide will walk you through some of the possible reasons for these differences and provide insights into addressing them effectively. 15 Key Reasons for Discrepancies Between Google Analytics and Microsoft […]

Detailed Guide on Bot Traffic Exclusion In Microsoft Clarity This article covers how Microsoft Clarity manages bot traffic and provides guidance on configuring your Clarity project to filter out such traffic. It also shows you the level of control you have when it comes to how bot visits to your websites get treated in Microsoft

Previously, I wrote a comprehensive guide detailing fourteen (14) potential issues you might encounter in your Piwik Pro e-commerce tracking implementations and their respective solutions. That article thoroughly outlines each issue, and I encourage you to refer to that guide for more information. However, In this blog post, I will specifically address scenarios where your

Time significantly influences many aspects of life, and data can help provide valuable insights into how time influences human digital behaviour and affects marketing and business performance. Using the data in your Google Analytics (GA4) property, you can understand how time and date-related data points, such as the day of the week and the hour

I have always wanted to write about Google Analytics’ (GA4) data modeling capabilities. While scrolling through the GA4 documentation on behavior modeling for consent mode, I came across a subheading referencing “Modeled Data Vs Observed Data,” which compelled and inspired me to write an article on this topic in a manner understandable to everyone, regardless

Welcome to another episode of the Mixpanel series! In this short guide, I’ll discuss how to leverage Mixpanel’s reporting capabilities to answer time-related marketing, business, and product performance questions, with a focus on the “Time of Day” and “Day of the Week” dimensions. You will also gain insights into using Mixpanel to address performance-related questions

If you’re working on a Looker Studio project and want to use a metric control for your charts, similar to the dimension control feature, this short article will guide you through setting up metric control in Looker Studio. Please note that as of the time of writing, Google has not released a native metric control

In this blog post, I will explore the options available for setting up server-side data collection in Piwik Pro Analytics. You’ll also learn about the benefits it can bring to your business, marketing strategies, and measurement processes, as well as some key considerations to keep in mind when implementing server-side measurement for your business or

Auditing your Google Analytics property can help you identify what is working well or not with your GA4 setup. It also lets you determine the health, integrity, and quality of the data you are collecting in your analytics property and which areas require improvement. The launch of the FREE and UNLIMITED Google Analytics (GA4) audit

Detailed Guide on How To Sync Piwik Pro with Consent Manager CMP In this final episode of our 2024 series on integrating Piwik Pro with third-party consent management platforms, I’ll guide you through integrating the “Piwik Pro” suite with the “Consent Manager” CMP. Last week, I covered Piwik Pro’s integration with Cookie-Script, and Termly CMP