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As a tracking specialist, marketer or analyst working with tools like Google Analytics or ad platforms, part of your role may involve setting cookies in users’ browsers to track sessions, user preferences, or campaign performance. In this guide, I’ll show you how to set and manage cookies in Google Tag Manager (GTM) using a no-code […]

The IP address is a crucial element in the privacy puzzle, and most privacy guidelines have similar rules for handling user data associated with it. A while a go, I wrote an article on the Datola blog which I encourage you to check out, where I discussed how server-side Google Tag Manager (sGTM) offers various

If you’re already tracking internal site search action in Google Analytics or Piwik Pro and want to set up similar tracking in your Microsoft Clarity project, this article is for you. Not only will we walk through how to track site searches in Microsoft Clarity, but you’ll also get to learn how to make the

I often come across UTM tagging mistakes, especially after clicking on marketing campaign links where UTMs are used as part of the measurement strategy. Surprisingly, I have seen large brands even make these mistakes, and if you’re auditing your business or a client’s UTM strategy and practices, you’re in luck, as this guide is here

Different advertising platforms and Martech tools often expect product data (commonly referred to as an “item array”) in specific formats. These structures vary across platforms like Google Analytics, Meta Pixel, TikTok Pixel, Google Dynamic Remarketing, etc. Whether you’re using a web GTM container or a server container, transforming this product data to match the expected

Installing Piwik Pro on your website is an easy process, and I’ll walk you through it in this guide, regardless of the CMS you use or the technology your website runs on. This article will not cover account creation or best-practice configurations (you could reach out if you feel stuck and need help). Instead, I

Many valid reasons exist to audit your Google Analytics property. However, if you rely entirely on automated (or semi-automated) Google Analytics (GA4) audit tools to handle the job, this guide will help you see why that may not be enough and where they fall short. This article highlights some of the most critical aspects of

Are you trying to see what page a visitor was on before they arrived on another specific page? Good news! You can use the referrer dimension to see data about the previous page in Google Analytics 4. Here’s what you need to know about page referrer in GA4.

If you’re considering Piwik Pro as an analytics tool for your business, client, or organization, you might be wondering whether Piwik Pro is a suitable choice, especially from a privacy and compliance standpoint. Or perhaps you’re already using Piwik Pro but aren’t fully aware of the privacy features and settings it offers to help ensure

If you’re experienced with Google Analytics 4 (GA4) and now working with Piwik Pro, you might find yourself unsure about the distinction between “Visitors” and “Users” in Piwik Pro, what they mean, whether they refer to the same thing, and how they are counted (is there any estimation applied?). In this short guide (arguably my