FREE Campaign URL Builder Worksheet (With New GA4 UTMs Included)
Campaign URL Builder With Complete GA4 UTM Parameters
If you have Google Analytics 4 (GA4) implemented on your website, you can give GA4 more information about your marketing traffic using the new UTMs supported by GA4.
There are two parameters you can add to your URLs:
- utm_creative_format: The type of creative used, for example, display, native, video, search
- utm_marketing_tactic: The targeting criteria applied to a campaign, for example, remarketing, prospecting, etc.
You can read about it in their documentation here.
These two parameters are not currently reported in Google Analytics 4 properties, meaning you’ll have to register them as custom dimensions to use them.
The worksheet makes team collaboration in link tagging seamless and helps in good documentation of your tagging effort.
🎁 You can use the Google Analytics 4 (GA4) implementation worksheet in your future GA4 instrumentation.
Video on how to use the Worksheet
Piwik Pro URL Builder
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You can access this Worksheet for free
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