FREE Meta CAPI Implementation Checklist

A simplified Meta Conversion API instrumentation checklist that helps with setting up FB CAPI the right way. No matter the implementation approach you adopt, this Google spreadsheet helps you set up CAPI correctly.


Meta (Facebook) Conversion API Actionable Checklist Worksheet

When doing a Meta CAPI instrumentation, you can use this worksheet to ensure you have the correct instrumentation. The checklist can also serve as a QA document which can help with the following;

  • Checking if the server events are firing correctly.
  • Identify missing event properties in a CAPI event.
  • Understand the relationship between the GA4 data model and the CAPI setup
  • Determine if event duplication happens for the same event sent through the server and browser.
  • Identify missing optional or critical customer data used for event matching and conversion attribution.

Video on how to use the Worksheet

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