Drip Form Event Listener

You can track successful Drip form submissions as conversions in your analytics tools (Google Analytics, Piwik Pro, Heap, Fullstory, Mixpanel, Amplitude, etc.) and your advertising platform using Google Tag Manager plus the Drip form event listener.

How to track Drip Form Submission with google tag manager

To track Drip form conversions in your analytics and advertising platform, you’ll need Google Tag Manager, and the Drip form submits event listener javascript code.

Start by creating a custom HTML tag where you’ll paste the event listener code and fire it on pageview or DOM ready.

Create a custom event with the event name [dripformsubmission] 

the event happens only on successful submission of Drip forms

To capture the form ID, field records, user location, and other info about the Drip account or form data, you can create a dataLayer for each of these, tracing the dot notation of the dataLayer object of the variable [formdata] to pick the data you need

jQuery( document ).ready(function( $ ){
jQuery( document ).on("submitted.drip", function(ev, data){
window.dataLayer = window.dataLayer || [];
'event': 'dripformsubmission',
'formdata': data

Video of how to use the listener

Related Event Listener

Klaviyo Form

Track when users become a lead by successfully submitting your Klaviyo form and fire your marketing pixels/tags when they convert
contact form 7 listener

Contact Form 7

Contact Form 7 event listener that helps you measure successful submission in GTM for easy triggering of conversion pixels.


Track your Calendly booking funnels and interactions, using this Calendly event listener, making it possible to fire your trigger on bookings.

download the google tag manager recipe for tracking Drip Form Submission

we make you smarter with data

made with ❤️

The DumbData Team