FREE Vendor Agnostic Measurement Plan Worksheet

Use the DumbData measurement plan worksheet to document what business questions you need answers to and the analytics stacks that can help solve your data challenges. You can also use the worksheet for event instrumentation documentation, documenting business KPIs and website content categories.


Measurement Plan For Setting Up Your Analytics Right

The measurement plan worksheet is a Google spreadsheet designed to help you;

  • Document your business-related questions that data can help answer.
  • Document events that you want to measure
  • Identify and document analytics stacks to be installed on the website, their instrumentation method, and project progress.
  • Identify and document your business KPIs.

The worksheet is FREE to access and use for your business needs.

Video on how to use the Worksheet

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