Remember: GA4 is a Tool
Google Analytics is more than data collection. In order for GA4 to be useful for your business, think about it in terms of data collection that moves into data analysis and ultimately decision making.
Without all three, you’re probably wasting your time.
Focus your data collection work and your analysis on what matters most (conversions). And remind yourself to think about GA4 as a way to make better decisions.
If you get stumped on any terminology questions, you can reach out to me on LinkedIn. I’d also highly recommend connecting with Jude Onyejekwe, who is the Founder of Dumb Data and one of the smartest people I know in digital analytics in addition to being a generally great guy.
Dumb Data is going to be putting out more beginner-level training content this year. You can find it on this website and follow on LinkedIn for updates.
Final GA4 Tip: To have more data available in your Exploration reports, go to the Admin panel, navigate to Data Retention settings, and extend the retention period from 2 months to 14 months.
It was great seeing you at SMMW25!